How to increase engagement at online events?
Simply streaming a discussion or a lecture may be enough for some events, but that makes them less engaging and less memorable. For an event to be successful, it has to drive engagement. But bear in mind—online guests are different from offline guests in more ways than one. Their attention span, for example, is much shorter, and they are harder to keep engaged.
The same basic principles of engagement apply to online and offline events. You need to engage your guests with original and creative content, offer them something in return for their attention and add humans to the equation. Nevertheless, we still see event teams shying away from the challenge. Why is that?
The first reason is the fear that online environments lack that in-personal touch, which is often the key to driving engagement. The second reason is the limited functionalities of online event platforms. That is why Confiva offers so much more. Stand-alone interactions in our Showrooms section give you countless engagement possibilities to draw in your attendees. That is not all, we also let you in on a small trade secret! Intertwining interactions with the program and offering short breaks for specific engagements with speakers increases engagement, especially if the speakers are the ones who invite and incentivize the attendees.
Now, let’s get down to driving that engagement.
Rule no. 1: Engage guests with original and creative content
Be mindful of the visual elements when it comes to interactions. Graphical elements can substitute many of the event features, which are only available in the physical world. For example, in-person events can entice all of your senses, while digital ones are limited to the visual and sound specter. That is why your design team plays a vital role in adding a creative flair to boosting interactions. If you play your cards right, you can create a lasting imprint only with the visual elements.
Rule no. 2: Gamify your event experience
Games provide simple ways to draw more attention to your sponsors or give you a way to examine the attendee’s knowledge of specific topics. Our platform offers a variety of games that you can easily integrate into your showrooms. For example, Confiva enables you to run a short quiz after a lecture or allows your attendees to relax with a fun game after a heavy debate. Both functionalities are available directly inside our platform.
Gamification as a broader term does not mean using only video games to create more traction for your partners. With a bit more planning, you can create a platform-wide interaction with active scoreboards. Make attendees spot different objects in the live stream or search for clues in ongoing lectures. With this technique, you can connect all areas of the Confiva platform and engage all guests.
Rule no. 3: Offer human interaction
Increase your engagement rate with an in-person contact on the other end. When it comes to interactions or simple event information—it is always good to have a human counter-side to answer any questions.
We advise all our clients to enlist the help of PR professionals for in-platform communication. They offer information about the event and answer any questions your attendees might have. If possible, have one on every stage to interact with attendees about content-related and sponsor questions.
Ready, set, engage!
The online event playground is open to your creative input, and the possibilities are endless. With our dedicated event managers, you can create innovative engagement opportunities. The question should not be if you plan to engage your attendees but only what approach you will use.
In the upcoming update of Confiva’s Sessions, you will be able to create workshops or have sponsors offer video tours of their showrooms and have 1-on-1 video calls with potential clients.